👋 Hey, I’m Ben!

đź“ŤParis, France

5+ years of multi-industry experience in international marketing, specialising in campaign- and content creation for B2C and B2B companies. Proven success in boosting brand awareness and driving engagement across 23 countries. A proactive team player with a get-things-done attitude, skilled at working independently in fast-paced, multicultural environments and collaborating cross-functionally with product, sales, and marketing teams.

Digital Marketing;  Social Media Strategy; Campaign Execution; Content Creation; Copywriting; Branding Identity; Visual Identity Development; CRM Tools; Marketing Automation; SaaS; Go-to-Market (GTM) Strategy; Newsletter Creation; Webinars; SEO; Optimization; Social Media Management; Website Development; UX Design; B2B Marketing; B2C Marketing;

⚡ Worked in: E-commerce, International Logistics, Mobile Apps, Entertainment

🌍 Lived in 3 countries: Hungary, USA, France

🛠️ Tehnical expertise: Salesforce, Hubspot, Metricool, Photoshop, Lightroom, Final Cut Pro, Canva, MS Office, Wordpress, WIX, Squarespace, Shopify

đź“Ś Highlights

đź’ˇ Creativity: Thinking outside the box to develop innovative campaigns and solutions.

🔍 Transparency: Always open communication and honesty in all interactions.

🎯 Focus: Detail-oriented and committed to delivering high-quality results.

🚀 Ambition: Constantly striving for personal and professional growth.

🔑 Core Values

Companies I've worked for

🌍 Cross-Cultural Campaign Execution

  • Developed and executed marketing campaigns across 23 countries, securing significant B2B customer acquisitions such as Vinted in Eastern EU and Zalando;

  • Designed targeted marketing campaigns in France, Belgium, Canada, and the US, bringing in 300,000 new active app users in one year;

  • Created international campaigns to enhance global presence and introduce new corporate solutions (Day Definite, MyDPD, DPD Classic) with a budget of €5,000,000;

🎨 Branding, Design Consistency

  • Played a pivotal role in the rebranding of Dpdgroup to Geopost by creating and implementing visuals and updating the brand charter across 49 countries;

  • Managed the online presence of France's leading meditation app Namatata by creating visuals from scratch for social media channels, the website, the application, online/offline advertisements, merchandise, and events;

  • Developed Kaphats’s brand image with engaging visuals and copy for all communication channels and the website, strengthening the brand's presence and resulting in 8,000 visitors on launch day;

👨‍💻 Website and Application Development

  • Built a comprehensive website framework with compelling copy, SEO practices, engaging user experience, payment integration (Stripe, Apple Pay), automated billing, and a shipping system, generating €2,500 in revenue within the first 72 hours of launch;

  • Managed an internal website hosting hundreds of classified documents used by business units in 23 countries, resulting in a 40% increase in site traffic and a 20% lower bounce rate within a year;

  • Analyzed and optimized Namatata’s application performance, focusing on development, content creation, and UX, which led to a 25% increase in customer lifetime value (CLV).

  • Designed 5+ high-converting landing pages, integrating data capture forms and calls-to-action to fuel sales pipelines;

🚀 Driving Success in Product and Feature Launches

  • Developed a comprehensive Go-to-Market strategy for DPDgroup’s “Day Definite” service across the EU, and the launch of Namatata’s mobile app in Canada and the USA, driving strong market entry.

  • Led successful marketing campaigns for new features of the MyDPD app and Namatata, enhancing user engagement and retention.

  • Spearheaded the brand launch of Kaphats E-commerce site, generating €2,500 in revenue within the first 72 hours, exceeding initial sales targets.

  • Optimized product features, and enhanced user experience, leading to a 20% increase in user engagement and improved market performance.

📱Social Media Management

  • Played a pivotal role in elevating the social media presence of Namatata, by crafting and executing a strategic social media plan tailored to engage audiences across platforms such as Facebook, Instagram, and YouTube gaining 25% higher follower base in one year;

  • Developed and executed International social media strategies for Dpdgroup across platforms including LinkedIn, Instagram, YouTube, and Facebook, increasing brand visibility and resulting 15% growth in the Europen market;

  • Executed a targeted social media strategy for Trio! Podcast centered on brand positioning, achieving a 40% increase in subscribers while leveraging Google Analytics to measure ROI and inform data-driven strategies;

đź“Š Strategic Management of Key Acquisition Channels

  • Organized 20+ webinars and international training sessions across Europe driving 25% growth in webinar attendance and feedback in 1 year;

  • In charge of daily and monthly international newsletters resutling in 35% increase in monthly newsletter click-through rate;

  • Assisted in the planning, coordination, and execution of regional events, ensuring alignment with overall marketing strategies and objectives, resulting in a 90% satisfaction rate by the business units;

  • Conducted weekly cold calls, successfully securing partnerships with TV5, Air France and MyBestTea, boosting the app usage by 25%;

✍️ Copywriting and Storytelling Expertise

  • Delivered impactful copy for digital campaigns, driving engagement and conversion across Google Ads, Meta platforms, and email channels;

  • As an editor in chief led the production management, scriptwriting, and marketing planning for "Trio! Podcast," achieving a 60% increase in listenership;

  • Designed narratives for a successful fundraising program “Devenez une Luciole” that significantly boosted awareness and brought in 30.000 EUR investment for a mindfulness app;